The four-part branded entertainment series brings LG’s Life’s Good philosophy to life through human stories, meaningful home transformations and technology designed around people. ‘Life’s Good Wayyak’ generated more than 92 million combined campaign impressions across TV, Shahid and social in Saudi Arabia. The series ranked #26 out of 52 programmes by rating on MBC1, placing the debut branded entertainment format in the top half of the channel’s summer slate. The show reached more than 921,000 unique TV viewers, while recording a 74.7% completion rate and an average time viewed of 43 minutes. On Shahid, cumulative show viewership reached 198,754 plays, 98% above the 100,000 campaign benchmark.
